I am sitting in a conference room, pouring out my creative soul and I hear one of two things. “This doesn’t really wow me” or “Love it, now do the same for the rest”. Nothing else. No descriptors. No articulation. It is like a meeting of Russian Roulette. One would think I am either feeling relieved or disappointed. In actuality, I am perplexed. I decide to pull out my trustworthy list of questions and start digging for information. Then the inevitable happens. The vacate notice. There are vultures patiently standing in the hall ready take over the conference room. We adjourn and walk away to prepare for the next round.
I stumbled across something today, a challenge to connect. This might just save us all from these nightmare meetings. Whether a marketer or a creative this has potential to better our communication skills, sell our brilliance and help us to write effective creative briefs.
How many times a day do you forward, share, or bookmark something that has inspired you? Have you stopped to ask yourself what it is that drove your emotions? Once a week, pick something that inspires you and spend a half hour recreating it. Think, identify, and imagine the evolution of it. Take note of your experience, the visual relationships and the emotions you feel. Not only is this an opportunity to understand the inspiration, it may also provide a better way to grasp the elements behind it. Take the time to write down these key descriptors and keep them within reach. So the next time you are in the position to tell your story or articulate a reaction, you have the arsenal to controllably spew your thoughts and ideas everywhere.